Child Charities

We’ve recently been doing strategic planning at Children International. I think maybe this is the longest strategic planning process ever experienced by an organization as we began it about ten months ago! Shortly after we began “thinking strategically” way back then, the economic world as we all knew it changed dramatically. And not for the good, in case I need to add that.

And so, rather than try to craft a plan that would take us out the next five to ten years during a time when the playing field was shifting violently, we decided it would be prudent to take our time and keep our eyes on the horizon while not ignoring that big, nasty wave that was about ready to crash over the ship!

And we’ve succeeded in that pretty well, having come up with a pretty sound preliminary plan draft that has the goal of helping more children, better. And obtaining more contributions from more sources to make that happen. Our commitment to one-on-one sponsorship is stronger than ever.

And because of that, many of our strategic goals surround the objective of making the sponsorship experience even more gratifying and enriched for our sponsors, as I have always been committed to rewarding the generosity and commitment they demonstrate with their selfless acts of support for their sponsored children month in and month out.

A very good way of delivering and enhancing that personal sponsorship connection is through the Internet and our site at www.children.org. If you’re reading this blog, you “get” that. But my concern is that a lot of our sponsors don’t, for reasons that no doubt run the gamut, but the fact is, they don’t visit the website where they could enhance and deepen the sponsorship experience through the many opportunities it offers.

Our website has constantly expanded and improved over the past few months and years and, as I hope you agree, has a lot to offer. Even as you read this, we’re hard at work to make it more content-laden, and to take advantage of new and better technology so sponsors can have better information sooner about their sponsored children and the communities where they live—in short, to make visits to the site an even more exciting, texture-rich experience that sponsors want to enjoy often!

Beyond the sponsor’s own experience, a benefit of their greater involvement via the website is, we hope, more and easier advocacy which translates directly into more children being reached through sponsorship. Our challenge, then, is to somehow get as many sponsors as we can to visit www.children.org on a regular basis. Their increased involvement that way can only result in good things for them and for children out there on the waiting list!

If you, our blogging family, have any thoughts about how to better engage sponsors and contributors on www.children.org, we’re very receptive to weave your ideas into our strategies!